BRAND STRATEGY
The Great Door© is the model we created to organize your brand strategy
Through this innovative model, you can construct and arrange the structural pillars of you brand (Brand, Consumer, and Competitive Scenario) to withdrawal its core benefits, translate that to a communicative concept, and put it out to the world in the best way possible.
Services: Strategic Pillars
Although, clients will not see it, this pillars are the fundamentals for effective, coherent, and consistent communication. With them we can find out the true differential of your brand within the competitive scenario its in, and find out what is really relevant of your brand for your consumers. That way, we can unmask the true benefits for your clients, and achieve your communicative and commercial objetives.
Branding
Our strategic branding methodology lets you create or rethink your brand from the core out. We strand to find the brand essence to seek the differential that will generate commercial and marketing value, and help you develop it.
- Brand Essence
- Brand Design
- Graphic Design
- Video Content
Consumer
Knowing who is your best customer, finding out their more profound insights, and connecting with them will get your brand closer to success. Our tools take into account data and inference to find what is really relevant to them about what you offer.
- Investigation (Digital & Off)
- Data Analytics
- Social Listening
- Consumer Definition
- Consumer Insights
Competitive Scenario
How are you going to beat your competition? Find out the competitive spaces that you sector still has available and take advantage of it, while creating true differential value for your target.
- Competitive scenario
- Differential and value proposal
- Competition monitoring
- Sector trends
Services: Contact Points
Concept - Connection message
We create effective campaigns that will connect with your audience. We use creativity, data and insights to come up with innovative concepts.
- Ad campaigns
- Conceptual development
- Strategic communication
- Campaign monitoring
Identity
This is the hands-on branding service. We create the identity your public will see.
- Graphic design
- Video content production
- Photography
- Content for social networks
Digital
We base our digital methology in inbound marketing strategies, using all the digital tools available to contact and engage with your clients, and measure our actions.
- Inbound strategies
- Web design
- Social networks
- Email marketing
- CRM - Lead generation
- SEO
- SEM - Paid
Traditional
Although digital is the new normal, we don’t forget about traditional media. We can create 360 campaigns and advertise them in traditional formats.
- Media strategy and buying (TV, radio, out-of-home, print, etc.)
- Ad design
- Audiovisual production
Events
We have the capacity to create and carry out company events in Medellín, Colombia.
- Corporate events
- Branding events
- Advertisement in events
Commercial
We help you build commercial strategies based in your Strategic Pillars. Know how to communicate your brand when you are searching for revenues.
- Pitch
- Commercial strategies
Subconscious
Use communication strategies to get into your consumer’s minds, and make them love you and think of you.
- PNL
- Rituals
- Color and shape psychology
