Business Intelligence, also known as BI, is the use of data and technology to generate well-founded business decisions. For this, technology and digital analytics are used. Normally, the information is reflected in dashboards that reflect the metrics by which the business model is measured. Based on it, a trained mind can develop powerful insights that help create more effective strategies.
Through BI and digital marketing, we can find better client prospects, and help businesses concentrate their focus on those leads that will most probably buy. This is a well thought structure that combines knowledge, technology and creativity.
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